VIRTUAL
EXECUTIVE
MASTERCLASS

August 21st & 28th of 2021

BUSINESS OF EXPERIENCE

Game-changing Customer Centricity

OVERVIEW

Business of experience: the real impact of relevant experiences.

Gone are the days when we built highly successful brands only through great products and services. In 2021, your customers, whether B2C or B2B, demand more innovation and an engaging experience. The emphasis on experience has become a necessity for companies that want to grow, reach new customers, differentiate themselves and maximize their margin, going beyond the CX philosophy and immediately benefiting from offering relevant experiences. Increasingly, price will not be the only determining factor for your customers’ decision-making, and the experiences offered will be adaptable and compatible with your customers’ needs.

This is Business of Experience (BX).

Today’s leading companies do not create solutions from an internal perspective, but truly understand their customers, employees, stakeholders and society.In this unprecedented International Masterclass, we will present the Business of Experience (BX), as an evolution of the Customer Experience (CX), with a more complete approach, which allows companies an immediate differentiation to increase the margin of their products and services, directing them to exponential growth and perceived competitive advantages, through an important look at your customer’s experience.

MEASURING CREATED VALUE

Why are customer-centric brands in the lead?

Implement an authentic culture in which your customers feel like protagonists.

Look at the leading companies in e-commerce today and you’ll notice a similarity between them. All have an extreme focus on the customer and the experience offered.

THE REBIRTH OF EXPERIENCE. The powerful interplay of marketing and digital technology in today’s market means that brands are no longer built through advertising and price positioning, but through authentic experiences. For this, your offerings and brand promises need to be very well aligned with the experience offered.
It all starts with the need for awareness of the Leaders, responsible for supporting all areas in understanding the values ​​of the experience. BX is definitely the new leadership vision that top CEOs and their teams adopt to grow exponentially.

The Business of Experience culture guides all company decisions, even those that apparently do not directly impact the end customer. Therefore, it is necessary that all processes and departments are also guided by the wishes and needs of customers: HR; Financial; Legal; Product development; Customer service; Communication and Marketing; Sales; Administrative; Experience is the business and responsibility of the entire organization.

Key learnings / How you will benefit

Understand the needs of your current customer and tomorrow;
Loyalty. Increase the performance of products and services through BX;
Design a route map to implement a customer-centric transformation;
Benefit from cost savings, CAC, better average ticket and retention;
Develop gears for the experience where customers are advancing towards new, modern concepts and with the digital requirement;
Find and articulate new ‘market spaces’ that open up opportunities;
Define and project value-added innovations of products and new specific services that build brands and add value and defense to the customer;
Build a strategic architecture and a story line to achieve alignment of adherence and social approval;
Develop business cases to achieve disruptive customer centricity;
Understand new technologies needed to drive effective experiences.
Business-Exponential-Growth

Thought Leaders

didier-bonnet1

Dr. Didier
Bonnet

International Professor, PhD

Didier Bonnet is Affiliate Professor of Strategy and Digital Transformation at IMD. Dr. Bonnet areas of expertise cover digital economics, digital strategy, innovation and large-scale digital transformation.

katharina-lange2.png

Dr. Katharina
Lange

International Professor, PhD

Katharina Lange is Affiliate Professor of Leadership at IMD. She has taught executives globally, specializing in self-leadership and cross-cultural team leadership in times of Change, having her case studies published in prestigious global executive education

frederic-dalsace4.png

Dr. Frédéric
Dalsace

International Professor, PhD

Frédéric Dalsace is a Professor of Marketing and Strategy at IMD. His extensive knowledge, include a specialization that focus on intra-organizational issues (B2B), such as customer centricity, buyer-seller relationships, and value managem

GUEST SPEAKERS

eduardo-jurcevic-webmotors3.jpg
Eduardo Jurcevic
CEO
Webmotors
Webmotors logo
Thais Suzuki
Experience Dev. Director
iFood
Ifood logo
Paulo Koelle
GM & Head of Mkt Latam
Amazon Prime Video
Bruno Fumagalli Guarnieri
VP of Product
XP
Derek Gwaltney
Founder & CEO
Atlas Experiences
Daniel Ohr
Founder & MD
YouDinner

AGENDA

Saturday, August 21st

Live from | São Paulo, Brasil Timezone
Brazil
8h40 to 8h50
Welcome & Check-in
Brazil
8h50 to 9h00
UGlocal Business Education
9h00 to 10h20
Prof. Didier Bonnet, PhD
Prof. Frédéric Dalsace, PhD
Prof. Katharina Lange, PhD
IMD
10h20 to 10h30
Break
alemanha
10h30 to 11h00
Daniel Ohr
Founder & MD, YouDinner
Brazil
11h00 to 11h30
Eduardo Jurcevic
CEO, Webmotors
Brazil
11h30 to 12h00
Bruno Fumagalli Guarnieri
VP of Product
XP Inc.
Brazil
12h00 to 12h15
Networking

Saturday, August 28th

Live from | São Paulo, Brasil Timezone
Brazil
8h40 to 8h50
Welcome & Check-in
Brazil
8h50 to 9h00
UGlocal Business Education
9h00 to 10h20
Prof. Didier Bonnet, PhD
Prof. Frédéric Dalsace, PhD
Prof. Katharina Lange, PhD
IMD
10h20 to 10h30
Break
United States
10h30 to 11h00
Derek Gwaltney
CEO, Atlas Experience
mexico2
11h00 to 11h30
Paulo Koelle
GM & Mkt Latam, Amazon
Brazil
11h30 to 12h00
Thais Suzuki
Experience Dev Director
iFood
Brazil
12h00 to 12h15
Networking

TECHNOLOGY IN THE MIX

EXPLORE YOUR DATA AND TECHNOLOGY TOOLS

To talk about the importance of the experiences offered, we need to highlight the new technologies that improve your customers’ experience. In this International Masterclass, we will dive into a data-based innovation look, with trends and technologies applied to CX, UX and BX in interactive digital projects.

ARTIFICIAL INTELLIGENCE, IOT, DATA & MACHINE LEARNING: USING TECHNOLOGY TO CREATE CUSTOMER-CENTERED EXPERIENCES

Creating a customer experience-centric IT strategy is the best way to track, control and plan for future growth. You need the right systems in place to fit your strategy. Your goal should be to streamline processes, and not just implement new technologies due to market trends. As Artificial Intelligence evolves, more companies exploit their potential through technology to transform their strategies.

Companies that learn to exploit innovations that optimize customization and convenience will have results in optimizing resources, greater reach and increased sales and profitability, positioning themselves for success.

WHO IS THIS PROGRAM DESIGNED FOR?

Business of Experience Brazil 2021 is a pioneering program developed for executives from different professional backgrounds who want to align their business with the mentality of the importance of the customer at the center of their operations, creating added value to their business through Experience. Participants are leaders who seek to stay ahead of the competition and shape their own markets after periods of systemic disruption.

Executives and entrepreneurs are encouraged to bring their teams with them to allow the implementation of concepts and structures back to the workplace;
The future of business is in the experience architecture, and you are the leader of this initiative.

Sustainable growth will come from a step beyond CX, the Business of Experience.

Learning experience

7 hour of exclusive live content hosted by international professors and business leaders
Post access to the recordings of sessions
Simultaneous translations from English to Portuguese & Sign Language
Networking Scheduled sessions for valuable professional exchanges
Q&A sessions with local and international Guest Speakers
International certification of completion offered by UGlocal in collaboration with IMD - Institute for Management Development
Masterclass Investimento

Investment

Enroll by June 26th

R$ 1.890,00
Enroll by August 20th

R$ 2.090,00

Contact us for corporate pass with minimum of 5 professionals.

Got interested?

Fill out the form and download the next International Masterclass. One of our specialist will contact you for any questions.

MASTERCLASS HIGHLIGHTS
Executives | Participating companies

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