VIRTUAL
MASTERCLASS
EXECUTIVE

November 20th and 27th, 2021

DIGITAL PROFITABILITY

Culture of Agility, Efficiency & Customer Growth

OVERVIEW

The challenge of measuring ROI in all your actions is the key to efficiency

There is a huge shift in the way businesses are growing and responding to opportunities in today’s fast-changing marketplace. It’s the rise of the digital business, which focuses on simplifying and using real-time business intelligence to create engaging value-added products for customers.

The appeal of the digital business is gaining momentum as companies realize how it can streamline processes and accelerate growth and profitability. For this it is necessary to clearly define your strategy for analyzing effectiveness, efforts and results aligned with the ROI of your actions at the beginning of your planning.

Cloud-based people and digital platforms are the building blocks of how companies transition. Collaborative solutions, in short sprints, will create results in a matter of weeks without the big expense of a “revolutionary” approach. As such, substantial ROI comes from delivering small, agile results, and digital business is the ultimate and best way to accelerate business growth and profitability.

Make digital tools a profitable and competitive
advantage for your organization
Understand how to make your area and/or organization
adapted to profitable digital results
Understand the mindset of digital disruptors, who see opportunities,
such as Amazon, ABInbev, MercadoLivre, etc..
Define a practical roadmap for profitable digitization
through the value proposition of your products / services

WHY DO DIGITAL BUSINESS DRIVE GROWTH AND PROFITABILITY?

While most business leaders say digitization is a company priority, only a fraction of them have succeeded in their efforts. Digital transformation has become an overused buzzword that focuses on technology rather than how the company comes together to take ownership of the results.

Leaders recognize that digital business is the way forward to create new value chains and business opportunities that traditional approaches cannot offer, however, to put into practice profitable strategies that adapt to the most diverse environments is a challenge to be overcome. This unprecedented Masterclass on Digital Profitability will provide the precious roadmap for leaders and executives to intelligently exploit data to make decisions that impact business growth and profitability.

Profitability and Impact on Management

The ability to track data allows you to segment markets and develop strategies that take into account the customer lifecycle to improve ROI. The data is there. The real challenge is accessing it and bridging the gap between technology and management.

However, leadership executives still need to adopt ROI-centric systems that establish a causal link between strategy and tactics based on specific operational metrics, such as evaluating the impact of strategy on the value generated to the business.

MEASURING THE CREATED VALUE

Thought Leader

Kevin Sigliano
International Professor

IE University

Professor Sigliano teaches business leaders, international executives, on the topics of Digital Profitability, ROI, Digital Transformation, Digital Marketing, Entrepreneurship, Online Strategies, and Digital Tourism in various executive master’s programs. He is also academic director of the Digital Tourism Strategies executive course and IE’s Digital Marketing Laboratory program, as well as academic director of the United Nations World Tourism Organization’s Tourism Management Program.

Kevin Sigliano holds a BA in Business Administration from American University and European University, and an MBA from ESADE Business School. Additionally, the Professor has completed Exponential Learning studies and programs at IE with specialization in Senior Leadership Programs, Digital Marketing, Business Innovation and Change and Disruption Strategies.

GUEST SPEAKERS

Sonia Ardila
Head of Marketplace
ABInbev
Luciano Avila
Head of Marketplace Motors
Mercado Livre
André Siqueira
Co-Founder
RD Station
Julia Machado
CFO
Gerando Falcões
Angélica Flechas
Founder & CEO
Haptica
Marcos Freire Gurgel
Corporate Venture & Open Innovation
iFood

AGENDA

Saturday, November 20th

Live from | Local time in São Paulo, Brasil
Brazil
8h40 to 8h50
Welcome & Check-in
Brazil
8h50 to 9h00
UGlocal Business Education
9h00 to 10h20
Kevin Sigliano
IE University
10h20 to 10h30
Break
10h30 to 11h00
Angélica Flechas
Founder & CEO
Haptica
Brazil
11h00 to 11h30
André Siqueira
Co-Founder | Forbes Under 30
RD Station | Empreendedor Endeavor
Brazil
11h30 to 12h00
Marcos Freire Gurgel
Corporate Venture & Open Innovation
iFood
Brazil
12h00 to 12h40
Networking Profissional

Saturday, November 27th

Live from | Local time in São Paulo, Brasil
Brazil
8h40 to 8h50
Welcome & Check-in
Brazil
8h50 to 9h00
UGlocal Business Education
9h00 to 10h20
Kevin Sigliano
IE University
10h20 to 10h30
Break
10h30 to 11h00
Sonia Ardila
Head of Marketplace
ABInBev
Brazil
11h00 to 11h30
Luciano Avila
Head of Marketplace
Mercado Livre
Brazil
11h30 to 12h00
Julia Machado
CFO
Gerando Falcões
Brazil
12h00 to 12h40
Networking Profissional

TECHNOLOGY IN THE MIX | EXPLORE YOUR DATA TOOLS

Creating a Digital Profitability strategy centered on experience, ROI and profitability is the best way to track, control and plan for future growth. You need the right systems in place to fit your strategy. Your goal should be to streamline processes, and not just implement due to market trends.

As Artificial Intelligence evolves, more companies exploit their potential through technology to transform their strategies. Companies that learn to exploit innovations that optimize customization and convenience will result in optimizing resources and greater reach and increased sales and profitability.

WHO IS THIS PROGRAM DESIGNED FOR?

Digital Profitability Brazil 2021 is a pioneering program, developed for executives from different professional backgrounds who want to align their business with the importance of digitization, profitability and impact on management. The program develops the mindset of exploring digital opportunities for measured growth (ROI), and an agile, effective, and profitable digital culture. Participants are leaders who seek to create competitive advantages to stay ahead of the competition and shape their own markets after periods of systemic disruption.

Executives and entrepreneurs are encouraged to bring their teams with them to enable the implementation of concepts and structures back into the workplace.

LEARNING EXPERIENCE

Masterclass Investimento

INVESTMENT

By October, 8th

R$ 1.890,00
By October 22nd

R$ 2.090,00
By November 19th

R$ 2.290,00

CORPORATE PASS: 10% OFF for minimum group of 5 professionals

EXECUTIVE MASTERCLASS BENEFITS

INTERNATIONAL CERTIFICATION
Access to high standard global content that you will be able to apply and transform into new abilities, methodologies and tools.
Build a global mindset that will be competitive and resilient to help you through challenging and uncertain times.
Gain exclusive local and global networking to propel opportunities and relationships.
Real life cases for benchmarking, from strategy to execution, what did and did not work. Learn through the debating of ideas.
Enjoy an exclusive global, high impact and transformational learning environment.
Participation in an international event that promotes the globalization, inclusion and accessibility of valuable content, with simultaneous language translation and accessibility for the deaf.

GOT INTERESTED?

Fill in the form data and download the next International Masterclass. A specialist will contact you to answer your questions.

MASTERCLASS HIGHLIGHTS
Executives | Participating companies

Previous
Next
Get in touch with a specialist

One of our admission associates will be available to answer your questions