Culture of Agility, Efficiency & Customer Growth
The challenge of measuring ROI in all your actions is the key to efficiency
There is a huge shift in the way businesses are growing and responding to opportunities in today’s fast-changing marketplace. It’s the rise of the digital business, which focuses on simplifying and using real-time business intelligence to create engaging value-added products for customers.
The appeal of the digital business is gaining momentum as companies realize how it can streamline processes and accelerate growth and profitability. For this it is necessary to clearly define your strategy for analyzing effectiveness, efforts and results aligned with the ROI of your actions at the beginning of your planning.
Cloud-based people and digital platforms are the building blocks of how companies transition. Collaborative solutions, in short sprints, will create results in a matter of weeks without the big expense of a “revolutionary” approach. As such, substantial ROI comes from delivering small, agile results, and digital business is the ultimate and best way to accelerate business growth and profitability.
advantage for your organization
adapted to profitable digital results
such as Amazon, ABInbev, MercadoLivre, etc..
through the value proposition of your products / services
WHY DO DIGITAL BUSINESS DRIVE GROWTH AND PROFITABILITY?
While most business leaders say digitization is a company priority, only a fraction of them have succeeded in their efforts. Digital transformation has become an overused buzzword that focuses on technology rather than how the company comes together to take ownership of the results.
Leaders recognize that digital business is the way forward to create new value chains and business opportunities that traditional approaches cannot offer, however, to put into practice profitable strategies that adapt to the most diverse environments is a challenge to be overcome. This unprecedented Masterclass on Digital Profitability will provide the precious roadmap for leaders and executives to intelligently exploit data to make decisions that impact business growth and profitability.
Profitability and Impact on Management
The ability to track data allows you to segment markets and develop strategies that take into account the customer lifecycle to improve ROI. The data is there. The real challenge is accessing it and bridging the gap between technology and management.
However, leadership executives still need to adopt ROI-centric systems that establish a causal link between strategy and tactics based on specific operational metrics, such as evaluating the impact of strategy on the value generated to the business.
MEASURING THE CREATED VALUE
Professor Sigliano teaches business leaders, international executives, on the topics of Digital Profitability, ROI, Digital Transformation, Digital Marketing, Entrepreneurship, Online Strategies, and Digital Tourism in various executive master’s programs. He is also academic director of the Digital Tourism Strategies executive course and IE’s Digital Marketing Laboratory program, as well as academic director of the United Nations World Tourism Organization’s Tourism Management Program.
Kevin Sigliano holds a BA in Business Administration from American University and European University, and an MBA from ESADE Business School. Additionally, the Professor has completed Exponential Learning studies and programs at IE with specialization in Senior Leadership Programs, Digital Marketing, Business Innovation and Change and Disruption Strategies.
Saturday, November 20th
Founder & CEO
Co-Founder | Forbes Under 30
RD Station | Empreendedor Endeavor
Corporate Venture & Open Innovation
Saturday, November 27th
Head of Marketplace
Head of Marketplace
TECHNOLOGY IN THE MIX | EXPLORE YOUR DATA TOOLS
Creating a Digital Profitability strategy centered on experience, ROI and profitability is the best way to track, control and plan for future growth. You need the right systems in place to fit your strategy. Your goal should be to streamline processes, and not just implement due to market trends.
As Artificial Intelligence evolves, more companies exploit their potential through technology to transform their strategies. Companies that learn to exploit innovations that optimize customization and convenience will result in optimizing resources and greater reach and increased sales and profitability.
WHO IS THIS PROGRAM DESIGNED FOR?
Digital Profitability Brazil 2021 is a pioneering program, developed for executives from different professional backgrounds who want to align their business with the importance of digitization, profitability and impact on management. The program develops the mindset of exploring digital opportunities for measured growth (ROI), and an agile, effective, and profitable digital culture. Participants are leaders who seek to create competitive advantages to stay ahead of the competition and shape their own markets after periods of systemic disruption.
Executives and entrepreneurs are encouraged to bring their teams with them to enable the implementation of concepts and structures back into the workplace.
CORPORATE PASS: 10% OFF for minimum group of 5 professionals
EXECUTIVE MASTERCLASS BENEFITS
Executives | Participating companies
One of our admission associates will be available to answer your questions