While most business leaders say digitization is a company priority, only a fraction of them have succeeded in their efforts. Digital transformation has become an overused buzzword that focuses on technology rather than how the company comes together to take ownership of the results.

Leaders recognize that digital business is the way forward to create new value chains and business opportunities that traditional approaches cannot offer, however, to put into practice profitable strategies that adapt to the most diverse environments is a challenge to be overcome. This unprecedented Masterclass on Digital Profitability will provide the precious roadmap for leaders and executives to intelligently exploit data to make decisions that impact business growth and profitability.

Profitability and Impact on Management

The ability to track data allows you to segment markets and develop strategies that take into account the customer lifecycle to improve ROI. The data is there. The real challenge is accessing it and bridging the gap between technology and management.

However, leadership executives still need to adopt ROI-centric systems that establish a causal link between strategy and tactics based on specific operational metrics, such as evaluating the impact of strategy on the value generated to the business.